SEO-SEARCH ENGINE OPTIMIZATION

What is SEO

  • SEO basically refers to process of gaining traffic from the free, natural organic search that we do for our website and ranking our website in the search engine result pages.
  • SEO is of two types-on page SEO and off page SEO.
  • On page SEO refers to activities that we do for our website in order to gain traffic and rank higher in the search engine result pages.
  • Off page SEO refers to activities that we do outside our website in order to gain traffic and rank higher in the search engine result pages.

Techniques used in On page SEO:-

1.Keywords-It basically refers to a word or a phrase that is used to find something on the search engine result pages. Various types of keywords are:-

a. Short tail keywords- are broad words and usually contains one or two words.

b. Medium tail keywords-are a compromise between the high ranking short tail keywords and long tail keywords. It contains two or three words.

c. Long tail keywords:- contains three or more than three words. Long tail keywords are more specific words and less common than short tail and long tail keywords.

2. Meta Title

3.Meta description

4. Alt text

5.Anchor text

6. Canonical Tag

7.Schema

8.Robot.txt file

Search engine optimization elements